Journey

Building a creative empire by shipping lead engines

Loving Art & Co is the studio arm of the same team behind Carolina The Doodler and My Fab Events. We build our own ventures, stress-test every playbook internally, then productize the results for founders who want momentum without guessing.

2019 — Present

Carolina The Doodler

We launched Carolina’s booking platform with a handmade spec kit, then scaled it into a conversion-obsessed SvelteKit product. Every lead engine pattern—story-first hero, booking flow, CRM handoff—was born here before being offered to clients.

Visit carolinathedoodler.com

2021 — Present

My Fab Events

We rebuilt the operations for South Florida’s favorite event collective: custom quoting, automated follow-ups, and performance dashboards. The lessons shaped our small business packages and the audit analyzer we now share publicly.

Visit myfabevents.com

What we bring to every engagement

  • Lead Engine Spec Kits

    Every build starts with a spec kit covering story arc, KPIs, conversion checkpoints, and follow-up automation.

  • Audit Analyzer

    The same analyzer we use on our brands is available to partners via our free audit tool. Real issues, prioritized fixes.

  • Founder Empathy

    We’ve launched, failed, and rebuilt. That empathy shows up in every workshop, sprint, and handoff.

  • Ongoing Ops Support

    Lead engines don’t stop at launch. We stay involved through analytics reviews, CRM tuning, and marketing ops.